This assignment is an essay based on the following criteria:
a) Choose ONE of the following listed entrepreneurs
a. Richard Branson
b. Oprah Winfrey
c. Rita Sharma
d. Jason Njoku
e. Arianna Huffington
f. Mark Zuckerberg
g. Bill Drayton
b) Based on your research and reading, define and discuss the category of entrepreneurship this
entrepreneur is engaged in and substantiate your definition of entrepreneurship by using five
relevant book sources and five relevant journal articles (200 words)
c) Using a minimum of seven credible sources, outline the background and reasons for success
of the entrepreneur (200 words)
d) Critically discuss the personal entrepreneurial skills and behaviour attributable to the success
of the entrepreneur (200 words)
e) Identify and discuss key stakeholders attributable to the success of the business which your
chosen entrepreneur started (200 words)
f) Discuss one or more challenges the entrepreneur faced and how they overcame them, the
source(s) of idea for the entrepreneur’s business, and the resources and strategy used by the
entrepreneur to start and subsequently grow the business. You should aim to utilize a
minimum of five journal and five credible book sources to substantiate your discussion (500
words)
g) Critically evaluate the role of entrepreneurial marketing in the business of your chosen
entrepreneur (200 words)
Where word counts are suggested, these are purely indicative, and you may (or may need to) amend
these to suit your submission. It is important to note that the entire report must not exceed 1,500-
words (+/- 10%) excluding references.
To be successful in writing up your essay, it is advisable that you structure your submission in a essay
format, do not ignore the importance of using credible sources to substantiate any claims and use the
proper UoS Harvard referencing style.
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